Gift Candles Turn Embellishment Into A Lifestyle

Candles always seem like a sunset industry that is gradually fading away, but gift candles give it a different definition. As early as 1969, when 17-year-old Mike Kittredge melted colored crayons to make a candle and gave it to his mother as a Christmas gift, candles had already become consumable gifts. Gift candles are not actually a necessity of life, but Fuqiang Candle Industry has been operating in this tiny entrance for more than ten years and has become a popular gift candle manufacturer.

After more than ten years of in-depth exploration, Fuqiang Candle Industry has developed more than 100 products, and its product line extends to car fragrances in addition to home fragrances, and even launched candle containers and crafts, candlesticks and other related accessories. The newly added natural fragrance series of incense wax tablets focuses on aromatherapy, positioning product design in the high-aromatherapy market. But just like the Fuqiang Candle Industry market, "regardless of the product line, the experience of fragrance is still a major sales driver for Fuqiang Candle Industry, which sounds a bit like tasting fine wine."

Fragrance has a magical power. It can awaken people's good memories, make people excited or calm, but these are very emotional and difficult to grasp. Fuqiang Candle Industry has been exploring new lasting fragrances and constantly transforming embellishment into a lifestyle habit. Such gift candles will naturally make women irresistible. According to the research data of market research institutions, the main customer group of the gift candle market is women aged 25 to 54 with an annual family income of more than 3,500 yuan. Even five years ago, half of Fuqiang's consumers were women.